A world without measurement doesn’t work.

Circulytics, the award-winning tool developed by the Ellen MacArthur Foundation and launched in 2020, is the most comprehensive circular economy performance measurement tool available.

Sign up to CirculyticsFind out more

A world without measurement doesn’t work

How businesses can measure circular economy performance

Measuring progress against targets is vital for any business. You track your company’s sales figures, cost base, and carbon emissions — but what about your circular economy performance?

We cannot create a circular economy until we can properly measure it.

Why use Circulytics?

Our free, award-winning tool is the most comprehensive circular economy performance measurement tool available. It can be used by any company — regardless of size, industry or region — and it’s vital for anyone that’s serious about moving to a circular way of doing business.

Measure your circularity now

How it works

After submitting your company data across a range of indicators, you’ll receive a scorecard that highlights successes and opportunities to adopt or further embed circular practices. 

Circulytics gives you:

  • the insights you need to inform strategic decision-making at your organisation
  • the ability to measure your circular economy performance
  • the ability to track your progress against targets

These insights are vital for companies that are turning to the circular economy to meet their Sustainable Development Goals (SDGs) and climate change targets.

Circulytics enables you to demonstrate how circular your business is. It helps you provide transparency to stakeholders including customers and investors, who are actively seeking to invest in businesses that are leading the way.

What businesses say

Globally, over 950 businesses have signed up to complete a Circulytics assessment. 

More and more businesses are recognising that the circular economy can help build long-term growth and tackle global challenges such as climate change and pollution — but to have a real impact, they need to know how they are performing.

They want to compare their performance with others in their industry, seize opportunities to fast-track their circular economy transition, and unlock the benefits for their business, society, and the environment. They want to be part of the solution.

Join them today — sign up to Circulytics

Watch: how your business can use Circulytics

Join us in this episode, with guest speakers from Brambles, H&M, and HP, as we explore the different ways in which companies are using Circulytics, the Foundation’s circular economy performance measurement tool.

"This self-assessment helps lift the veil on our practices, demonstrating how companies like HP can better deliver on our circular economy strategy, thereby enabling us to accelerate our transition to a circular, low-carbon economy and ultimately a world without waste."

Ellen Jackowski, Chief Sustainability and Social Impact Officer

"As we transition to a circular way of doing business, we are using Circulytics to help inform our strategic decision-making and ensure our circular economy ambitions are aligned with our work on waste and climate change."

Michael Goltzman, Global VP, Policy, Sustainability, and Social Impact

“Until Circulytics was launched, we could measure progress in many areas but had no way of comprehensively measuring our circular economy performance, so it’s a must-have for us."

Marianne Richeux, Zero Waste World Program Lead, Europe

"We would encourage all businesses to complete a Circulytics assessment to transparently demonstrate their circular economy performance to potential investors.”

Massimiano Tellini, Director, Global Head – Circular Economy, Intesa Sanpaolo

"We are working to support some of our key suppliers to complete a Circulytics assessment too — collaboration is key to scaling solutions, we know we can’t do it alone."

Wouter van Tol, Head of Sustainability, Government, and Community Affairs

"Many businesses, ours included, are implementing circular strategies to unlock the economic benefits and tackle global challenges such as climate change. In order to become more circular, tools like Circulytics enable us to improve our practices and innovate towards new circular solutions."

Jean-Marc Boursier, Senior Executive VP, France, and Group Chief Operating Officer

"Like many businesses, we are developing circular strategies to create resilience and long-term growth. Besides strong commitments and bold actions, we — and the whole industry — need tools that help us measure our performance on this journey."

Cecilia Brännsten, Environmental Sustainability Manager
Register your businessSee more on Circulytics

Circulytics, the award-winning tool developed by the Ellen MacArthur Foundation and launched in 2020, is the most comprehensive circular economy performance measurement tool available.

A world without measurement doesn’t work.

Measuring progress against targets is vital for any business. You track your company’s sales figures, cost base, and carbon emissions — but what about your circular economy performance? As the circular economy gains momentum globally, with more businesses developing circular strategies that create growth and also benefit society and the environment, circular economy performance is becoming increasingly important.

We cannot create a circular economy until we can properly measure it.

Circulytics, the award-winning tool developed by the Ellen MacArthur Foundation and launched in 2020, is the most comprehensive circular economy performance measurement tool available. After submitting your company data across a range of indicators, you’ll receive a scorecard that highlights both successes as well as opportunities to adopt or further embed circular practices. It’s free, it can be used by any company — regardless of size, industry or region — and it’s vital for anyone that’s serious about transitioning to a circular way of doing business.

Circulytics provides the insights you need to inform strategic decision-making at your organisation, measure your circular economy performance, and track your progress against targets. These insights are vital for companies that are turning to the circular economy to meet their Sustainable Development Goals (SDG) and climate change targets. It enables you to demonstrate how circular your business is — it helps you provide transparency to stakeholders including customers and investors, who are increasingly dedicating resources to circular economy activity and actively seeking to invest in businesses that are leading the way.

Globally, almost 950 businesses have signed up to complete a Circulytics assessment. More and more businesses are recognising that the circular economy can help build long-term growth and tackle global challenges such as climate change and pollution — but to have a real impact, they need to know how they are performing. They want to compare their performance with others in their industry, seize opportunities to fast-track their circular economy transition, and unlock the benefits for their business, society, and the environment. They want to be part of the solution. Join them today — sign up to Circulytics

“We are really pleased with our A- score, particularly as the scoring system has been toughened up since our first assessment, and Circulytics has highlighted really valuable opportunities to improve our performance. We have now incorporated some more specific water targets and we’ve learnt that we didn’t have enough data on our PPE assets, so we are now developing a system to track that data more effectively moving forward. Circulytics has also shown us that we need to look at our regenerative work. In that sense, it’s been a real wake-up call. I would absolutely urge other businesses to complete a Circulytics assessment so they can understand where they are and how they can improve.”

Marianne Richeux, Zero Waste World Program Lead, Europe

“We are fully committed to change the way we do business to become fully circular and climate positive. Besides strong commitments and bold actions, we — and the whole industry — need tools that help us measure our performance on this journey. Circulytics is one such tool and we see great potential in it, not only to see our progress but to identify areas where we can do better and continue our work towards a more sustainable fashion future.”

Cecilia Brännsten, Environmental Sustainability Manager

“We are actively looking to help businesses that are adopting circular economy solutions to create long-term growth, in ways that also benefit society and the planet. And we are not alone — around the world, the financial sector is increasingly dedicating resources to circular economy activity and investing in businesses that are leading the way through a systemic approach. We would encourage all businesses to complete a Circulytics assessment to transparently demonstrate their circular economy performance to potential investors.”

Massimiano Tellini, Director, Global Head – Circular Economy, Intesa Sanpaolo

“We know how important circular economy measurement is in order to inform strategic decision-making — that’s why we are working on our Circulytics assessment, in order to identify opportunities to further embed circularity across our operations and track progress against targets. Concrete and transparent measurement tools, like Circulytics, guiding companies in their transformation, are essential to accelerate the shift to a circular economy.”

“The circular economy is integral to our sustainability strategy and the business as a whole. Circulytics has provided a holistic view by holding a mirror up to the entire company — enabling us to set strategic goals and reinforcing the areas we need to focus on. We are pleased with our A- score, which acknowledges our performance in areas including strategy and planning, innovation, and operations.”

Wouter van Tol, Head of Sustainability, Government, and Community Affairs

“It’s essential that we understand what’s working, what’s not working, and where there are opportunities to do better and scale solutions — and Circulytics is helping us to accomplish this and understand the benchmark. At HP, we are committed to the hard work to decouple growth from consumption and drive progress forward."


Ellen Jackowski, Chief Sustainability and Social Impact Officer

“In the critical decade for climate action, HP must be part of the solution, that’s why we are aligning with the Ellen MacArthur Foundation on our circular economy journey.”

Ellen Jackowski, Chief Sustainability and Social Impact Officer

“For HP, the circular economy is a key element of our climate strategy and our circular business approach — in terms of material choices, product design, reverse logistics, and products as a service models — and ultimately this enables our customers to reinvent the future through our most sustainable portfolio of products and services."

Ellen Jackowski, Chief Sustainability and Social Impact Officer

“Financing the circular economy is key to Intesa Sanpaolo’s long-term strategy. Transitioning to the new paradigm is vital if we are to tackle global challenges such as climate change — that’s why our bank established a €6 billion credit facility dedicated to SMEs and corporates that have circular projects which meet Intesa Sanpaolo’s and the Ellen MacArthur Foundation’s circular criteria. In 2019, the bank also issued a Green and Sustainability Bond focused on the circular economy, raising €750 million."

Massimiano Tellini, Director, Global Head – Circular Economy, Intesa Sanpaolo

“We scored well in strategy and planning — our high-level company strategy, A Better World, was highlighted as a solid foundation from which to accelerate progress towards our net-zero goals. Circulytics has shown us how we can translate this framework into targets for specific business units, which will speed up our circular economy transition. In terms of advising clients on the design, construction, and management of the built environment, it highlighted the influential role we can play in driving systemic change by engaging those clients on circular economy solutions.”

“Transitioning to a circular economy is becoming increasingly important for businesses like ours to create long-term growth and resilience, while also addressing environmental issues such as climate change and pollution. In order to have a real impact, however, we need to know how we are performing. Circulytics is the most comprehensive tool available to measure circular economy performance. It has provided the insights we need to inform strategic decision-making and highlighted opportunities to become more circular, which will help us achieve our ESG and climate goals."

“We found Circulytics to be a comprehensive tool for measuring circular economy performance because it provides a picture of the company as a whole. This self-assessment helps lift the veil on our practices, demonstrating how companies like HP can better deliver on our circular economy strategy, thereby enabling us to accelerate our transition to a circular, low-carbon economy and ultimately a world without waste."

Ellen Jackowski, Chief Sustainability and Social Impact Officer

“At SUEZ, such solutions include the Farfana wastewater treatment plant in Santiago, Chile — which preserves the aquatic environment, produces energy, and has a social impact thanks to increased access to services — and our plastic recycling plant in Thailand, the first in Asia, which has a capacity of 30,000 tons per year.”

Jean-Marc Boursier, Senior Executive VP, France, and Group Chief Operating Officer

“As an organisation, we have challenged ourselves to become industry leaders within the transition to the circular economy and an important element of this is engaging with our people, customers, suppliers and communities to support this transition. That’s why we are working to support some of our key suppliers to complete a Circulytics assessment too — collaboration is key to scaling solutions, we know we can’t do it alone."

Wouter van Tol, Head of Sustainability, Government, and Community Affairs

“We are fully committed to change the way we do business to become fully circular and climate positive. Like many businesses, we are developing circular strategies to create resilience and long-term growth, and to achieve our ESG and climate goals. Besides strong commitments and bold actions, we — and the whole industry — need tools that help us measure our performance on this journey."

Cecilia Brännsten, Environmental Sustainability Manager

“Robust data collection and performance measurement are hugely important in order to make the right strategic decisions and provide transparency to our customers and investors. As we transition to a circular way of doing business, we are using Circulytics to help inform our strategic decision-making and ensure our circular economy ambitions are aligned with our work on waste and climate change."

Michael Goltzman, Global VP, Policy, Sustainability, and Social Impact

“We are pleased with our Circulytics score of B. Though we have opportunities to improve, the score highlights our ambitious circular economy targets, at a global, regional, and local level, and acknowledges the strategies in place to realise those ambitions. We look forward to addressing opportunities identified for improvement — such as further driving our circular and regenerative water use through our 2030 Water Strategy, and expanding refill and reuse packaging options to help us achieve the targets we have as part of the Foundation’s Global Commitment to create a circular economy for plastic.”


Michael Goltzman, Global VP, Policy, Sustainability, and Social Impact

“We’ve used insights from our Circulytics results to set specific targets included in Solvay’s One Planet sustainability strategy. Circulytics is the most comprehensive tool available when it comes to measuring progress against targets, informing strategy, and demonstrating performance to stakeholders and investors. It’s also a great way to talk about our circular economy agenda — both at that high strategic level and, looking ahead, to engage with our customers.”

Isabelle Gubelmann-Bonneau, Sustainability Strategy Senior VP, Head Circular Economy

“Shaping a circular economy is at the heart of SUEZ’s purpose. Faced with demographic growth, climate change, and social and geographical inequalities, it is fundamental to preserve and restore the essential elements of our environment — water, soil, air, waste — with concrete and resilient solutions. Many businesses, ours included, are implementing circular strategies to unlock the economic benefits and tackle global challenges such as climate change. In order to become more circular, tools like Circulytics to enable us to improve our practices and innovate towards new circular solutions."

Jean-Marc Boursier, Senior Executive VP, France, and Group Chief Operating Officer

“In September, we published our 2025 Environmental, Social, and Corporate Governance (ESG) commitments, which included ambitious circular economy targets — to increase circular economy revenue from 15%  to 25% of sales and ensure 100% of new products meet our EcoDesign circularity requirements. Transitioning to a circular economy is vital in order to create long-term growth and resilience in ways that also benefit society and the environment."

“Until Circulytics was launched, we could measure progress in many areas but had no way of comprehensively measuring our circular economy performance, so it’s a must-have for us. It’s shown us where we are on our circular economy journey and how we can move forward — insights that have helped inform our strategic five-year plan."

Marianne Richeux, Zero Waste World Program Lead, Europe

“Circulytics is incredibly comprehensive and we have used it to measure the circularity of the entire H&M Group, which includes many different brands across different geographies. That holistic picture has highlighted our achievements in strategy and planning, as we continue to drive our circular economy transition. It has enabled us not only to see our progress, but to identify areas where we can do better and continue our work towards a more sustainable fashion future.”

Cecilia Brännsten, Environmental Sustainability Manager

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